Customer Relationship Management (CRM)
The e-customer is king
How do you keep your e-customers coming back for more, time and again?
Or queen, for that matter. Let''s admit: Customers are the backbone of any business. That''s why managing customers is a key function of the Purchasing and Supply Chain Management department.
To keep your customers feel the royal customer treatment, you need to know how to exploit one word: connect. To connect to your customers, you must know their profiles, expectations, and preferences - and use the information to develop relationships with them over the long term. With this seminar, you''ll know the key aspects of a CRM-oriented enterprise!